When Babington House opened in 1998 as a rural sanctuary down in Somerset, the first Cowshed spa was created as a retreat within a retreat. Since then we’ve opened spas around the world, in Houses from Miami to Barcelona, with a range of natural, uplifting products that share the same commitment to delivering tangible therapeutic benefits to mind and body. After twenty years, we realised that Cowshed deserved a refresh. So that’s what we did. New bottles, new packaging and some new names. But what’s inside remains the same – honest, natural formulations made with the best essential oils and wildcrafted plant extracts that are designed to make you feel good. So, what's changed? Read on to find out.

Meet the Artist

We commissioned artist Katie Scott to create new botanical illustrations of the ingredients in our products to go on the packaging. Ruth Costello, Soho House Design Director, Graphic Design & Art Direction, says: ‘Katie’s aesthetic felt right because it references heritage but it’s modern. We really wanted to show that our products were natural and used ingredients that you’d find in the walled garden – good for you, not full of bad stuff.’

Sustainability

We’ve introduced a 500ml bottle across our body, hand and haircare ranges which will last longer, saving both money and packaging. We are now using paper packaging, supplied by GF Smith and made at a paper mill in the Lake District and our spas host TerraCycle boxes where customers can drop off packaging components to be recycled. We have always used aluminium and glass in our packaging wherever possible and we are working towards a goal of being entirely plastic-free in the future.

What's in a name?

This is the big one. Our famous moods – Knackered, Horny, Grumpy and the rest – have been reborn to simply say how they will make you feel. For example, everyone knows Moody as our balancing mood, so it’s now known as Balance. ‘We need to recognise that the world’s moved on and what was right for our brand twenty years ago and stood us apart at the time could also make us not relevant now. In the end, we settled on a very ‘Soho House’ approach - Soho House is a house in Soho! You buy this shower gel because you’re going to find it relaxing. A keep it simple, does what it says on the tin approach.’ Beth Blakeman-Shead, Managing Director Cowshed

And what's stayed the same?

We will always create honest, natural products that make a positive difference to the wellbeing of the mind and body. In other words, we want to make people feel good, whether they’re using our products at home or experiencing one of our famously restorative therapies in our spas. Head of Product Development Oliya Kalashnikova explains: ‘Cowshed was one of the first natural brands to use aromatherapy and organic, wildcrafted ingredients - making it local, fresh, authentic. The product is serious, but we’re not pretentious. It was important for us to understand the DNA of Cowshed, why people are still coming back after all these years - there must be something special about it. We didn’t try to change anything, we just tried to highlight who we are.’

Babington House

Visit our rural retreat deep in the heart of the Somerset countryside, where the Cowshed story began.