A rug is one of those accessories that turn a house into a home. Both practical and decorative, the right one can make a room feel finished, tying together disparate elements into a complete, cohesive look. We favour durable, natural materials like wool, jute and sheepskin for their beautiful looks, feel underfoot and ability to stand the test of time. Here’s the Soho Home guide to choosing the right rug for your room.


Our jute rugs are made from a combination of handspun natural jute and bleached jute, which can be woven in different patterns. The warm, golden colour of the natural jute fibres will vary in each rug and change over time. Jute's durability makes it ideal for spaces like hallways that see heavy footfall.

We use high quality, 100% natural wool in our rugs because we believe this produces a higher quality product that not only looks and feels beautiful but is also durable, meaning it will be hardwearing and long lasting.

Our natural, longhaired sheepskin rugs are made in Sweden. Soft, durable, easy to clean and gentle on sensitive skin, sheepskin has been used for thousands of years to keep people cool in hot weather and warm in cold temperatures. This is because an ‘air cushion’ is created between the body and the sheepskin, allowing air to circulate more freely and a healthy temperature to be maintained. And because wool is water-resistant, inhibiting bacteria growth, sheepskin is hygienic too.


We use a variety of techniques to produce our rugs to achieve different effects and finishes.

Also known as ‘loomed’, flatweave rugs are woven on a loom either by hand or machine, and therefore don’t have a tufted pile. The smooth, flattened surface of this type of rug makes it a particularly versatile option, as it can be used in many different rooms in your home.

Knotted rugs are particularly special because they’ve been made by hand, with good quality wool. The individual threads are knotted around the warp, creating distinct designs and patterns in the finished product. As each piece is handmade, there might be slight variations which add to the character of the rug.

Unlike knotted rugs, tufted rugs are made by using a tool to push strands of wool through a canvas on a frame, which creates a ‘loop pile’. If the loops are then trimmed it becomes a ‘cut pile’. The rug is removed from the frame and finished with a sturdy fabric backing. Tufted rugs are very durable, making them the ideal choice for hallways or any space that experiences heavy foot traffic.

Caring for your rug

Vacuum your rug on a low-power setting and avoid using the brush. Remove liquid spills immediately by blotting with a clean, un-dyed cloth. Professional rug cleaning is recommended for hard-to-remove stains. Avoid exposing your rug to direct or continuous sunlight. Use with rug underlay and with rug protectors under legs of heavy furniture. Do not pull loose ends, cut them with scissors and tuck them back into the rug’s weave to prevent fraying. Turn your rug around occasionally to equalise wear.