This spring we have collaborated with iconic French fabric house Pierre Frey on a capsule collection of furniture and textiles. Founded in 1935, Maison Pierre Frey is known for drawing on an eclectic range of sources from 18th century France to African art to inspire its fabrics. The collection is a ‘natural outcome’ of a shared design philosophy and a longstanding creative partnership that spans 25 years and has seen the family-run maison supply fabrics to Soho Houses including Barcelona, White City, Amsterdam, Hong Kong and, soon, Paris. ‘There is a synergy between Pierre Frey and Soho House,’ says communications director and grandson of the founder, Pierre Frey. ‘The quality and eclecticism you feel when you enter a Soho House is very Pierre Frey.’

When designing the collection, our design team delved into the Pierre Frey archives at 47 Rue des Petit Champs in the 1st arrondissement in the 1st arrondissement in Paris choosing jacquards, woven in a mill in northern France, from the Le Manach Toiles de Tours 2928 collection. Playing with the scale and colour of the original pattern, they have been reimagined within some of Soho Home’s signature pieces, including the Bamako cocktail chair, Les Perles bed, Zanzibar footstool and Boma, Benin and Congo cushions.

‘This collaboration is a meeting of minds,’ says Soho Home Design Director Siobhan Farley, ‘we’ve enjoyed taking a daring approach while creating a collection that is accessible. It really relates back to the Houses as they have used so many of the Le Manach fabrics recently. It’s bold and fun. We have used Pierre Frey for years and they have so many different collections from traditional to these great Le Manach fabrics we’re using in the collaboration. They are a very highly regarded fabric house and a great match for Soho Home. I love the stool and striped cushion fabrics the most, but our new bed shape in the stripe and dot 'Les Perles' fabric is a great statement piece; it’s a traditional fabric we blew up to make it modern and fun. All were made for the collaboration so each is unique. The pieces all work together, whether you have the bed and mix in some scatter cushions or pull in the stool as a dressing table stool, or just have one piece like the Dolly chair in a bathroom or bedroom corner as an accent piece.’

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Soho Home wanted to use some of our geometric patterns from one of our brands called Le Manach where there was a customisation possibility for some accessories and some pieces of furniture and they approached us to see how we could work and we decided to find a solution of doing semi-customisation pattern in terms of colours and quality for those accessories.

The patterns that are in the collaboration with Soho Home have been in our collection for quite a few years, even a hundred years. They were invented by Mr Le Manach in the 1920s and we have developed some special colourations for those patterns. There are six ethnic geometric patterns and we have done some colouration for this collaboration. They were custom made for Soho Home. A partnership with semi customisation and semi colouration.

Soho Home selected some of our patterns from our collection; we have more than 800 different patterns and they selected six that we played with to do the collaboration. I think those pieces from this collaboration could work really well in contemporary or classic homes. They’re very eclectic and they’re pretty timeless, but also have a really strong identity – they bring something very special to a room, they stand out. I look forward to seeing them in different homes around the world and maybe use them myself!

I don’t think anything is forbidden in design. We are not designers at PF, we are suppliers of designers so it’s not our role to guide the decoration world or to give ideas but maybe an opinion would be there’s no ‘don’ts’ – even in terms of colours. Some people say don’t put orange and brown together, I’ve seen homes where they look stunning. Most interior designers are very talented and they know how to play with colours and patterns and make every combination work.

Some tips to bring patterns to your home: start small with a couple of cushions, maybe a footstool or an armchair with strong patterns and then the rest of the room could be still colourful but with plain textures – velvet, linen, cotton – that’s one tip. Then you could also go maximalism and go crazy, mix all the patterns and inspiration and the ethnic and the prints altogether, that’s a big trend maximalism and it works really well, you see it all over the press and social media that maximalism is an important trend these last few years. And another tip could be to play with plain and patterns together, so in the same room you’re going to have plain colours and plain textures and adding some patterns to it, to have both in the same room, one to calm down the other.

According to Frey, this is the perfect way to try out maximalist interiors in your home: ‘Start with cushions or a bed – and if you enjoy it, bring in more. These pieces would work really well in contemporary or classic homes – they’re eclectic and timeless and bring something very special to a room.’

Soho House Amsterdam

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