Four generations of the Ercolani family have worked in the business and many employees have followed in their parents’ and grandparents’ footsteps on the factory floor. Lucian Ercolani's sons Lucian B and Barry Ercolani were both involved in the RAF during WWII, rising to Wing Commander and Flight Lieutenant. The factory made 25,000 tent pegs a day during the war.
During the war the government launched the CC41 scheme to allow people to use their rations to replace items destroyed by the Blitz. The scheme ran from 1942 to 1952 and made the name of many furniture makers including Ercol and G Plan, who developed utility furniture that used fewer resources than the dark, ornate pieces of the pre-war period.