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Novo Rug


Regular Price £1,975

Price £690 Regular

Member Prices

Regular Price £1,679

Price £552 Member

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Size Guide

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The vintage, Moroccan-style rugs found in Soho House Berlin form the inspiration behind the Novo rug. Referencing flokati style, it boasts thick, long-haired tufts and a shaggy pile in steel-blue tones. Finished with a woven diamond pattern, lay it underfoot to soften landings.

• Flokati-style rug
• Fluffy, long-haired pile
• Woven diamond pattern
• Woven in Jaipur, India
• Inspired by Soho House Berlin


The craft behind our rugs

Follow the journey of a Soho Home rug; taking up to six months to create, each of our rugs is crafted to last. Handmade in India, our skilled artisans use traditional techniques passed down through generations

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Bespoke rug sizing

We've introduced a new service to help tailor our rugs to your home. Selected styles can be transformed into the size and shape of your choice, making it easier to achieve a custom finish.

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