Holstein Rug
from £3,795
Regular
from £3,226
Member
The craft behind our rugs
Follow the journey of a Soho Home rug: each piece takes up to six months to produce and is crafted to last. Starting as a hand-drawn artwork, our rugs are designed in-house before travelling to our community in rural India. Here, skilled artisans use traditional techniques that have been passed down through generations.
Our design team take inspiration from various design movements, as well as the interiors of our Houses when it comes to pattern, colour and style.
A spin on craftsmanship
Our network of artisans work either at home or local loom sheds in rural India, continuing to honour traditions and supporting their local community. Here, yarn is spun and turned into threads on a traditional wheel, ready to be prepared for the loom.
In good hands
Threads are then hand-knotted, hand-weaved or hand-tufted, which determines the style, quality and durability of each design.
Transformed by the Indian sun
Our hand-knotted rugs are dried in the sun. This defines the final look and feel, and gives them a soft lustre. It also prevents shrinkage and shredding in the long run.
The finishing touches
If hand-tufted, artisans use a special tool to carve into the pile for definition, before cutting any loose ends. Fringing and binding the edges is also completed by hand for stability and longevity.
Responsible design
Thanks to direct contact with our skilled artisans, our rugs can be traced all the way back to the people who wove them. Reaching out to remote rural areas and establishing bonds with these artisans means they weave not only rugs but also their own lives.
Rug swatches
We know it's no easy task when buying a rug, so to help we have introduced new swatches to order from £10 on selected styles, allowing you to view the colour, pattern and style at home before you choose.
Shop our collection
Alto Rug
from £2,995
Regular
from £2,546
Member
Braunton Rug
from £1,895
Regular
from £1,611
Member
Arcus Rug
from £1,895
Regular
from £1,611
Member
Raimundo Rug
from £995
Regular
from £846
Member
Jensen Rug
from £3,795
Regular
from £3,226
Member
Alderton Rug, Blue
£8,295
Regular
£7,051
Member
Crawford Rug
from £1,095
Regular
from £931
Member
Royce Rug
from £5,495
Regular
from £4,396
Member
Swanson Rug
from £995
Regular
from £846
Member
