

Holstein Rug
from £3,795
Regular
from £3,226
Member
Follow the journey of a Soho Home rug: each piece takes up to six months to create and is crafted to last. Starting as a hand-painted artwork, our rugs are designed in-house before travelling to our community in rural India. Here, skilled artisans use traditional techniques that have been passed down through generations.
Our design team take inspiration from various design movements, as well as the interiors of our Houses when it comes to pattern, colour and style
Our network of artisans work either at home or local loom sheds in rural India, continuing to honour traditions and supporting their local community. Here, yarn is spun and turned into threads on a traditional wheel, ready to be prepared for the loom
Threads are then hand-knotted, hand-weaved or hand-tufted, which determines the style, quality and durability of each design
Our hand-knotted rugs are dried in the sun. This defines the final look and feel, and gives them a soft lustre. It also prevents shrinkage and shredding in the long run
If hand-tufted, artisans use a special tool to carve into the pile for definition, before cutting any loose ends. Fringing and binding the edges is also completed by hand for stability and longevity.
Thanks to direct contact with our communities, each of our rugs can be traced all the way back to the person who wove it. Reaching out to remote rural areas and establishing bonds with these artisans means they weave not only rugs but also their own lives