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Follow the journey of a Soho Home rug: each piece takes up to six months to produce and is crafted to last. Starting as a hand-drawn artwork, our rugs are designed in-house before travelling to our community in rural India. Here, skilled artisans use traditional techniques that have been passed down through generations.

Our design team take inspiration from various design movements, as well as the interiors of our Houses when it comes to pattern, colour and style.

A hand holding a pencil draws detailed geometric patterns on paper; colorful pencils, small objects, and papers surround the workspace, giving a sense of creative activity.
Hands indicate color samples on a yarn chart, coordinating with intricate patterned designs on graph paper. A card with "JAIPUR RUGS" contains handwritten notes and yarn samples. Text found: "JAIPUR RUGS Quality Card S. No. 1 2 3 4 5 6 7 8 9 10 11 12 13

A spin on craftsmanship

Our network of artisans work either at home or local loom sheds in rural India, continuing to honour traditions and supporting their local community. Here, yarn is spun and turned into threads on a traditional wheel, ready to be prepared for the loom.

In good hands

Threads are then hand-knotted, hand-weaved or hand-tufted, which determines the style, quality and durability of each design.

Woman in a colorful sari weaves on a loom, surrounded by blurred figures. She is intensely focused on her work in what appears to be a traditional crafts environment.
Woven fabric under construction, with vertical cream-colored threads on a loom, surrounded by intricately patterned, partially finished textile in muted hues of blue and brown.

Transformed by the Indian sun

Our hand-knotted rugs are dried in the sun. This defines the final look and feel, and gives them a soft lustre. It also prevents shrinkage and shredding in the long run.

The finishing touches

If hand-tufted, artisans use a special tool to carve into the pile for definition, before cutting any loose ends. Fringing and binding the edges is also completed by hand for stability and longevity.

Several men work intensively on a textile project in a well-lit room, using various hand tools while seated on the floor.
Wooden sticks scrape soap bubbles across a textured, multicolored surface in an industrial setting with a concrete wall in the background.

Responsible design

Thanks to direct contact with our skilled artisans, our rugs can be traced all the way back to the people who wove them. Reaching out to remote rural areas and establishing bonds with these artisans means they weave not only rugs but also their own lives.

Rug swatches

We know it's no easy task when buying a rug, so to help we have introduced new swatches to order from £10 on selected styles, allowing you to view the colour, pattern and style at home before you choose.

Order a swatch

Shop our collection

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The rug style guide

Our in-house experts share tips on how to select the right style for your home - from flatweave and hand-tufted to classic and textural rugs
Discover

The rug size guide

Our in-house designers share their tips on finding the right size for your home

Enjoy 25% off

Soho House members and Soho Friends can enjoy an enhanced member benefit of 25% off full-price products. Log in to receive your benefit. T&Cs apply.

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