Skip to main content
Join Soho Friends and get 15% off all full-price purchases & free delivery on small items all year round
Book your interior design consultation with Soho Home Design
Sign up to our newsletter to hear about collection previews, interiors advice, & exclusive promotions

The Soho Home rug style guide

An ornate patterned rug lies on a wooden floor, partially covered by a fringed, textured cushion featuring a muted, intricate design.
A neatly made bed with patterned pillows and a beige blanket, placed beside a wooden nightstand and lamp, surrounded by artworks, a large leafy plant, and a chandelier in a cozy bedroom.

Classic hand-knotted rugs

Our classic wool rugs are made to work in a variety of different interiors and locations with hardwearing and timeless appeal; meticulously hand-knotted in India, each rug takes up to six months to craft with up to 63 knots per square inch

Lucy Packard, Senior Designer, Soho House

'At Soho Farmhouse we wanted to create a timeless, lived-in look. We used patterned, vintage rugs with simple flooring in living spaces and textured rugs in bedrooms. It's all about balancing heritage with contemporary.'

Bed wearing striped cover, set in a bedroom with beige walls and natural light from a large window; a wicker pendant light hangs overhead, with an abstract painting and patterned rug completing the setting.

Abstract hand-tufted rugs

Found across our abstract styles in Soho House Berlin and White City House, our hand-tufted rugs are ideal for a bold interior move, with different variations in pile height lending richer depth and colour to each design

A geometric-patterned rug lies on a wooden floor, surrounded by a brown sofa with cushions, a textured chair, and a wooden coffee table holding a small tray.
Rosie Campbell, Product Development Manager, Soho Home

'All our tufted rugs are handcrafted using a hand-tufting gun and make great statement pieces placed under sofas, beds, chairs, or even dining room tables.'

A patterned beige rug with green and brown geometric shapes lies on the floor near a wooden piece of furniture and a tall potted plant, in a sunlit room with tiled flooring.
Beige sectional sofa with a wooden coffee table sits against a stone wall adorned with abstract art, in a warmly lit living room featuring a large plant, mid-century armchair, and wooden shelving.

Contemporary flatweaves

Our flatwoven rugs are hardwearing and lightweight. They're ideal for filling expansive floor space, or areas with higher footfall

Candy Murray, Interior Style Manager, Soho Home

'For high foot-traffic zones, think about flatweave or jute rugs, which will be more forgiving when it comes to stains or tracking.'

A modern wooden dining table with chairs, adorned with two lit black candles, books, and a wooden bowl, positioned on a patterned rug in a stylish, well-lit room.

Contemporary hand-knotted rugs

Focusing on the same artisanal technique as our classic rugs, this collection places emphasis on bolder patterns like geometrics to make a modern statement. Their low pile construction makes them ideal situated in either a living room or bedroom

A beige cushioned chair is set on a colorful floral-patterned rug, adjacent to a round marble-top side table holding decorative items, within a sunlit wooden-floored room.

Opt for hand-knotted over hand-tufted texture rugs in areas with a high footfall as they're less likely to shed.

A brown velvet sofa with patterned pillows rests on a polished wooden floor; a beige rug with dark square patterns edges the scene.
Two brown leather armchairs sit on a textured white rug, near a coffee table and large window overlooking a lush garden, with a large abstract painting on the wall.

Traditional textural rugs

Our textural rugs bring together a range of artisanal techniques from flatweave to traditional flokati to create a tactile, three-dimensional feel and comfort underfoot

Rug swatches

We know it's no easy task when buying a rug, so to help we have introduced new swatches to order from £10 on selected styles, allowing you to view the colour, pattern and style at home before you choose.

Order a swatch
A living room features a mustard-yellow sofa adorned with cushions and a central round coffee table. Surroundings include various plants, a white armchair, a fireplace, and wooden furniture with soft lighting.

The rug size guide

Our in-house designers share their tips on finding the right size for your home

Read more
A round dining table with chairs is set in an elegant room with tall potted plants, wall art, a sideboard, large window, and chandelier lighting, creating a cozy and stylish ambiance.

House Tip: choosing a rug

Our Interior Designer, Candy Murray tells us how rugs can transform a space and the common mistakes to avoid

Read more