The new Soho Home collection has arrived. Inspired by Soho Houses around the world, it features more than 200 new items added to our existing range of signature homeware and is available to the public on Thursday 16 February - following two days of exclusive access for members. The collection explores shape, pattern and texture to bring the same creative atmosphere found in our Houses directly into your dining space, bedrooms, living spaces, and home office.
From furniture and tableware to lighting and textiles, the new pieces were inspired by the interiors of three key Soho Houses: 180 House in London, Soho House Rome and Soho House Stockholm, which opened in December 2022.
There's a natural synergy between the collection and the Houses, given that the Soho Home Design team also creates many of the pieces found in our properties around the world. 'We combined our own inspirations with influences drawn from the House concepts that the interiors team make when forming the look and feel of the House aesthetic,' says James Patmore, Soho House's Design Director. 'They then translate these into coherent seasonal launches.'
Let's take a look inside.
180 The Strand is one of the more striking architectural structures along one of London's most notable streets. Designed in the early 1970s by celebrated architect Sir Frederick Gibberd, its clean, Brutalist lines and concrete structure are reflected in the interiors of 180 House, which occupies the top two floors of the building.
Inside, many of the original features have been retained and there is a light, mid-century feel throughout: the lounge has a lacquered ceiling, layered shagpile rugs, mohair and velvet seating, and a leather bar that runs across the back of the room. Meanwhile, the dining area at the far end features a fitted geometric carpet and tactile mohair banquettes that - along with the mirrored ceiling, 1970s-style dining chairs and large windows on either side - bring a sense of decadence to the space.
'While it's located in a Brutalist concrete facade, 180 House is a celebration of 1970s colour,' says Patmore. 'Those featured on our High Gloss Lacquer pieces are among our bolder forays into using colour, and is indicative of the era in which 180 House was originally built.'
'We've also developed a stand-out print that accompanies this look,' says Patmore. 'Our in-house artist paints and develops all of our own-brand prints and woven fabrics.' These are then incorporated into the design of products such as the Vivienne Modular Sofa, Four Seater, Sampford and Karine Armchair, Grey Blue Velvet.
Soho House Rome
Nestled in the heart of the artists' quarter, San Lorenzo, Soho House Rome is set in a striking 10-storey building with a semi-industrial feel on Via Cesare De Lollis, which offers commanding views across the city. Drawing inspiration from the nearby Pastificio Cerere Foundation building - a former factory-turned-studio and exhibition space - as well as the artists' studios the neighbourhood is known for, Italian craftsmanship has been used across the House, with leather and glass featured throughout. The resulting interiors are as rich in texture as they are high in glamour, with statement prints and saturated colour playing a big part.
'The glamorous nature of the House and the city was translated throughout the designs,' says Patmore. 'The new Lawrence Bed, with its generous headboard and sculptural silhouette was, he says, 'a direct result of this process - we knew as soon as we designed it for Soho House Rome that it had to be in our collection, as those are key attributes of any Soho House bed.'
Soho House Stockholm
Located in a former church in Majorsgatan, close to Nybrogatan, Soho House Stockholm's distinctive architecture has done much to influence the club's interiors throughout. The tonal colour palette has been inspired by the city and surrounding neighbourhood, and accented by fabrics developed with local designers to complement the red, yellow, green, blue and purple tones of the church's stained-glass windows - one of the many original features of the building to have been preserved.
Like 180 House, much of the design inspiration is drawn from the 1970s. But, unlike the bold clash of print and colour that defines our London outpost, Soho House Stockholm reflects the minimalist look that was popular in Sweden at the time - an approach that pushes other design elements to the fore.
'The interiors concept of the House was to bring the contemporary nature of local Scandinavian design into the grand historical space,' says Patmore, nodding to the Aline Sofa as an example of this. 'Taking its design cues from the minimalist 1970s look, the sofa was adapted from the House piece to suit the needs of a more residential environment,' he explains. 'We increased the footprint of the retail three-piece to allow for truer modular flexibility, so that we can now provide comfortable two-, three- and four-piece styles to the customer, all of which offer the same sleek curved design of that found in Soho House Stockholm.'
Shop the Aline Serpentine Modular Sofa, Four Seater, and all the products mentioned above in the new Soho Home collection.
Find out more and shop the new collection here. Members can enjoy 15% off as part of their exclusive benefits - simply log in using your membership details.