'The look of the city itself was defined by the fact that it’s all 17th and 18th century architecture, which is fantastic but of course has been adapted as well. It’s also very much defined by water, there’s so much going on; boating, when it freezes in winter everyone ice skates on the water – it’s really magical. The style of the people has a bit of an alternative edge - you’re overdressed very easily in Amsterdam! It’s very casual and people love mixing vintage and streetwear. Especially with jewellery, you 'down dress' it – the bigger the piece, the more torn your jeans are!
Jewellery is very powerful. I see it as these pillars that you can map out someone’s life with; when you get married, when you have your first child. What I find so interesting with jewellery, especially if it’s very personal – I do a lot of one-off pieces and commissioned work – is that it has a transformational quality. When someone comes in, my quest is to find the perfect piece and if you hit that right note you can literally see a physical transformation take place – the way they hold themselves, the sparkle in their eye.'