Everything you need to know about choosing and caring for your next piece of velvet furniture
We use velvet in our Houses because it's durable and tactile, and also a great material for creating a statement. Its deep pile enhances the depth of colour, adding a rich, vibrant quality to any interiors.
The Martindale rub count is a great test to determine which fabric is best for a particular area. It allows you to see how many times a material can withstand wear and tear before showing a change in appearance - the higher the score, the more durable the fabric.
We use cotton velvet fabrics for the majority of our Soho Home designs. Expertly crafted in the UK, our velvets are naturally soft for comfort with a durable 40,000 rub count, making them ideal for busy homes. Our Belsa bed is the only style that comes in moleskin velvet. With a durable 30,000 rub count, it's easy to clean, less likely to bruise and resistant to stains.
Take your pick from our extensive made-to-order velvet colour palette in warm and cool shades, inspired by our Houses around the world.
As velvet has a short pile with dense fibres that raise over the surface, it has the ability to capture light, which causes the colour to change at various angles. We recommend ordering a few different swatches and testing them out in different kinds of light before you buy.
You should also consider that pressure marks are common and usually recover after brushing, however some may never fully disappear. This is one of the charming characteristics of velvet and should be considered an enhancement.
To prolong the life of velvet, use a soft, dry brush and sweep in the direction of the fabric pile to remove any surface dirt, then vacuum to eradicate dust. When a spill occurs, gently blot the area with a clean, dry cloth and avoid rubbing. We recommend having upholstery professionally cleaned to ensure that it's treated correctly and the colour remains intact. Keep away from heat and direct sunlight to avoid bleaching.
Soho Home upholstered products made in the UK and US conform to all standards for domestic fire retardancy, with our made-to-order fabrics crafted using a minimum of 75% natural fibres.
Soho Home Interior Style Manager Candy Murray often uses velvet as a key fabric when working with members through our design service, as well as contributing to the aesthetic of House spaces. Here, Murray shares her ideas on how to choose and style velvet in your home.
Create a mood board
'To help you choose the colour of your upholstery, it's always best to look at the whole palette of the room on a small scale. Order some of your favourite fabric swatches, paint swatches, a sample of your chosen flooring, and create a board. It helps you to see your colour scheme and materials together, and ensure that everything works.'
Collect inspiration sources
'Pull together all of the interior design images that you love and see if a pattern emerges. If there's something you're drawn to you, plan an overarching concept and work your furniture choices into that. I like to go for a neutral shell and then add colour through the furnishings, or go for a bold look and match the sofa to the wall colour.'
'Don't feel like you have to stick to one type of fabric in a scheme. We like to mix materials in our Houses, so you'll often see linen next to velvet - it creates depth. If you ensure the colours work together you can be quite playful with textures.'
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