We've worked with members from around the globe to create a selection of limited- edition boxes curated to surprise and delight. Meet just some of the imaginative brands behind them.
With a heritage in silk pyjamas, Asceno heroes effortless dressing, whether at home, in the office or on the beach. Founders Lauren Leask and Poppy Sexton-Wainwright, both members of Electric House, created their first loungewear edit in 2014, based on comfort, versatility and ease.
'We're inspired by women's powerful femininity; those who can wear our clothes and not be worn by them. Muses like Zoe Kravitz, Lauren Hutton and Caroline de Maigret have a relaxed, irreverent style that we enjoy.'
HOW TO WORK IT
'Loungewear looks best with minimal styling. Wear a set of silk pyjamas just as they are; pair a silk pant with a thin cashmere jumper for cosy evenings in or dress up a silk slip with slides and jewellery for easy nights out.'
WHAT WE'VE LEARNT
'Trial and error is important. We began by launching an underwear company. That eventually transitioned into sleepwear and then expanded into loungewear.'
Find Asceno in our Big Night In boxes
With a passion for the pure, prized ingredients of premium Japanese sake and a love of travel and cultural diversity, Canadian-born Billy Melnyk and Dan Rubinoff, members of Soho Beach House and Soho House Toronto respectively, launched their drinks business in 2015.
'Japanese craft, including making sake, is grounded in tradition and discipline, which we are innately drawn to as Japanophiles. We love to see and smell the sake being made. The passion of the Toji (brewmaster) and Kurabito (brewery worker) is unparalleled.'
'Empathy. If there's a lesson everyone can learn from the recent pandemic, it's that. Being empathetic to our employees, customers and vendors has provided a different perspective on why we're building our brand. That responsibility extends to the community too.'
'We both share a sense of curiosity, a love of travel and a desire to experience new industries and the cultures tied to them.'
Find SOTO in our Soto Sake Box
Inspired by the ancient wellness rituals of her South Asian heritage, Sajani Amarasiri, member of Cities Without Houses (San Francisco), launched a range of powdered vitality drinks in early 2020. Her bestselling Super Green Latte was cooked up in her mother's Sri Lankan kitchen.
HOW I STARTED
'I've always had side hustles, including starting Sri Lanka's first female founded co-working space. But when I moved to the US, I realised I wasn't eating enough greens. Kola Goodies brings the superfoods of Asia to the West in an easy-to-consume format.'
'I'm energised by people like Sara Blakely, founder of Spanx. She believed in her vision even when others were dubious.'
'So many nutrient-dense foods have multiple uses. A natural next step would be to use our ingredients in a beauty product.'
Find Kola Goodies in our Ultimate Beauty Box, Summer Glow
Will Pearson and Nick Doman founded Ocean Bottle two years ago with the launch of their award-winning reusable bottle. The sale of each one directly funds the collection of 1000 plastic bottles from coastlines around the globe, including Haiti, The Philippines, Indonesia, Brazil and Egypt. Both are members of Soho Works, The Strand.
'Our aim was always to start a purpose-before-profit business. We are both environmentalists and our eureka moment came when we realised that no one else has created a reusable bottle that directly funds plastic collection among local communities.'
OUR BONDING MOMENT
'We spent four months in Norway living with Will's parents while we intensively developed our recyclable, vacuum thermos bottle. After that, sending out 10,000 bottles on our launch day was a breeze.'
'We're working towards a single shared goal - to collect 7 billion plastic bottles by 2025.'
Find Ocean Bottle in our Wellness Box, Active