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Novo Rug


Regular Price £1,295

Price £515 Regular

Member Prices

Regular Price £1,101

Price £412 Member

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The vintage Moroccan-style rugs found in Soho House Berlin form the inspiration behind the Novo rug. Referencing Moroccan flokati style, the 100% wool rug boasts thick, long-haired tufts, a subtle diamond pattern and a shaggy pile in blush-pink tones.

  • Flokati-style rug
  • 100% wool
  • Fluffy, long-haired pile
  • Diamond pattern
  • Woven in Jaipur, India
  • Inspired by Soho House Berlin

The craft behind our rugs

Follow the journey of a Soho Home rug; taking up to six months to create, each of our rugs is crafted to last. Handmade in India, our skilled artisans use traditional techniques passed down through generations

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