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The Soho Home rug style guide

Classic rugs

Our classic wool rugs are made to work in a variety of different interiors and locations with hardwearing and timeless appeal; meticulously hand-knotted in India, each rug takes up to six months to craft with up to 63 knots per square inch

Lucy Packard, Senior Designer, Soho House

'At Soho Farmhouse we wanted to create a timeless, lived-in look. We used patterned, vintage rugs with simple flooring in living spaces and textured rugs in bedrooms. It's all about balancing heritage with contemporary.'

Hand-tufted rugs

Found across our abstract styles in Soho House Berlin and White City House, our hand-tufted rugs are ideal for a bold interior move, with different variations in pile height lending richer depth and colour to each design

Rosie Campbell, Product Development Manager, Soho Home

'All our tufted rugs are handcrafted using a hand-tufting gun and make great statement pieces placed under sofas, beds, chairs, or even dining room tables.'

Contemporary flatweaves

Our flatwoven rugs are hardwearing and lightweight. They're ideal for filling expansive floor space, or areas with higher footfall

Candy Murray, Interior Style Manager, Soho Home

'For high foot-traffic zones, think about flatweave or jute rugs, which will be more forgiving when it comes to stains or tracking.'

Textural rugs

Our textural rugs bring together a range of artisanal techniques from flatweave to traditional flokati to create a tactile, three-dimensional feel and comfort underfoot

'Opt for hand-knotted over hand-tufted texture rugs in areas with a high footfall as they're less likely to shed.'

Contemporary hand-knotted rugs

Focusing on the same artisanal technique as our classic rugs, this collection places emphasis on bolder patterns like geometrics to make a modern statement. Their low pile construction makes them ideal situated in either a living room or bedroom

Our runners

Available in two sizes, find the style that best suits your space with our guide

75 x 250cm

Our smaller runner rug is ideal for making a kitchen or bathroom cosier underfoot

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90 x 350cm

Create a welcoming hallway entrance with our larger rug runner styles

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The right size

You've considered the style of rug you're after, now you need to take the correct measurements. An appropriately-sized rug will adapt well to your living space and bring balance and texture to the room

'Picking a rug that's too small is a very common mistake. You don't want it to float in the middle of the room. Ideally, it should sit under your furniture, or at least under the front legs of a sofa or chair.' - Candy Murray, Interior Style Manager, Soho Home

Discover our size-by-room guide to help you find the best size for every area of the home

170 x 240 cm

Measuring around the same length as a three-seater sofa, this rug size works well in a medium sized living area

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200 x 300 cm

Fits perfectly under a double, queen or king-sized bed

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270 x 360 cm

Comfortably fits under an 8-seat dining table or under a 3 seater sofa, with space to sit two armchairs facing opposite

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300 x 420 cm

Position both your sofa and extra seating on top of this size to create a comfortable cosy zone within larger open plan spaces

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365 x 460cm

Our largest size rug, use to zone an open plan space

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House Tip: choosing a rug

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