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The Soho Home rug style guide

Abstract hand-tufted rugs

Found across our abstract styles in Soho House Berlin and White City House, our hand-tufted rugs are ideal for a bold interior move, with different variations in pile height lending richer depth and colour to each design

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'All our tufted rugs are handcrafted using a hand-tufting gun and make great statement pieces placed under sofas, beds, chairs, or even dining room tables.'

Rosie Campbell, Product Development Manager, Soho Home

Contemporary hand-knotted rugs

Focusing on the same artisanal technique as our classic rugs, this collection places emphasis on bolder patterns like geometrics to make a modern statement. Their low pile construction makes them ideal situated in either a living room or bedroom

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Opt for hand-knotted over hand-tufted texture rugs in areas with a high footfall as they're less likely to shed.

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'For high foot-traffic zones, think about flatweave or jute rugs, which will be more forgiving when it comes to stains or tracking.'

Candy Murray, Interior Style Manager, Soho Home

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'At Soho Farmhouse we wanted to create a timeless, lived-in look. We used patterned, vintage rugs with simple flooring in living spaces and textured rugs in bedrooms. It's all about balancing heritage with contemporary.'

Lucy Packard, Senior Designer, Soho House

Rug swatches

We know it's no easy task when buying a rug, so to help we have introduced new swatches to order from $15 on selected styles, allowing you to view the color, pattern and style at home before you choose.